who we are

eve is a direct to consumer, e-commerce European sleep brand. Our aim is to design quality sleep products that are beautifully simple, and simply beautiful. Starting with the eve mattress we have expanded our range to 6 premium sleep products, now selling across 10 countries.

our story

  • eve was founded

  • Launched online shop (UK)

  • Expanded to Germany

  • Launched the pillow

  • Tube ads all over London

  • Expanded to France

  • First TV campaigns (UK)

  • Opened the "Nap Station"

  • eve is recognized by Cool Brands

  • Major European expansion

  • Paul Pindar joins as Chairman of the Board

  • European TV campaigns

  • eve IPO


eve in numbers


Primary raise for eve's Initial Public Offering.


In funds raised on the private market from DN Capital, Octopus Investments, Channel 4, & Woodford Investment Management.


Revenue in 2016.


Employees working to serve our customers.


Countries in which we currently operate.


Products currently sold by eve.

brand disruption

We believe everyone deserves the perfect start. While others say goodnight, we say good morning.

At our core is optimism, energy, simplicity and great design. Our goal is to turn a sleepy category into a truly desirable one.

In 2016 eve was recognised as a UK Coolbrand, alongside household names such as Apple, Chanel, Nike, and Airbnb.

simplifying the customer journey

Finding the right mattress used to be a complex process.

So we aim to cut out the jargon, the cost, and waiting time, without compromising on customer satisfaction or quality.


Mattresses have traditionally been sold through “bricks and mortar” retailers which are prone to higher overheads than their online competitors.

By selling online, direct to consumer, eve is able to cut out associated costs which translates to a more affordable price for our customers.

our leadership team

james sturrock - CEO

James joined eve in September 2018 having previously been Managing Director of Moonpig, the UK's leading online greetings card, flower and gift company, where he delivered four consecutive years of double-digit revenue and EBITDA growth, expanded the product offering, and led the successful rebranding of the business in 2017. Prior to Moonpig, James was part of Direct Line Group and formerly Direct Line Insurance for more than seven years where he held a number of senior divisional and marketing roles across the Group before becoming General Manager of Commercial Direct in 2012.

abid ismail - CFO

Abid joined eve in 2016 from Capita Plc, having been Chief Financial Officer and then Chief Executive Officer of AXELOS Ltd — a joint venture between Capita Plc and the UK government. Prior to this Abid held senior positions within Capita group as well as Ernst & Young’s M&A team. Abid is a Chartered Accountant.

kuba wieczorek - CBO

Founder of eve and Chief Brand Officer, Kuba was previously Head of Sports Marketing at Channel 4 running the multi-award winning Superhuman Paralympics campaign and also headed up its in-house creative agency - 4 Creative. He previously worked in leading advertising agencies for McCan Erickson, Fallon and JWT among others. Kuba is also an award-winning international photographer.

felix lobkowicz - COO

Now Chief Operating Officer and co-founder of eve Sleep, Felix was previously Vice President at Rocket Internet and Head of Zalando UK. He started out in key project management roles with ITV and Diageo before moving into the world of startups, launching a fishing startup and the Indian Fashion platform Jabong.

paul pindar - chairman

Paul joined the Eve board in November 2016. Prior to this, Paul spent 26 years at Capita Plc, retiring in February 2014. Paul was one of the UK's longest serving CEO's of a FTSE100 company. During his tenure, the market value of Capita grew from £8m to £7.5bn and employee numbers grew from 35 to 62,000. Paul was a founder investor in online estate agent Purplebricks which commenced trading in April 2014. Paul is chairman of the company which is now listed on AIM with a market value of £800m. Paul has previously been chair of the NSPCC's Corporate Development Board and of Great Ormond Street Hospital's Corporate Partnership Board and is now an active supporter and adviser to Beanstalk, the reading charity focused on helping children aged 3 to 13.

awards and reviews

+ eve

We’re incredibly proud to be the first and only mattress brand featured by CoolBrands®, alongside brand pioneers like Apple, Chanel, Nike, and Airbnb

At eve we take customer service very seriously. We are very proud of our 9.6 customer satisfaction rating on Trust Pilot.

We always go the extra mile for our customers, and they appreciate that.


In 2017 the eve pillow was named one of the best pillows by the Independent.

"...the future of pillows."

our philosopy

every great day starts the night before

eve is a brand with design and innovation at the heart of everything we do.

Our bright yellow mattress embodies our spirit of energy and optimism.

Because we understand how good you can feel after a great night’s sleep.

our stock