eve was founded
eve is a direct to consumer, e-commerce European sleep brand. Our aim is to design quality sleep products that are beautifully simple, and simply beautiful. Starting with the eve mattress we have expanded our range to 6 premium sleep products, now selling across 10 countries.
eve was founded
Launched online shop (UK)
Expanded to Germany
Launched the pillow
Tube ads all over London
Expanded to France
First TV campaigns (UK)
Opened the "Nap Station"
eve is recognized by Cool Brands
Major European expansion
Paul Pindar joins as Chairman of the Board
European TV campaigns
Primary raise for eve's Initial Public Offering.
In funds raised on the private market from DN Capital, Octopus Investments, Channel 4, & Woodford Investment Management.
Revenue in 2016.
Employees working to serve our customers.
Countries in which we currently operate.
Products currently sold by eve.
We believe everyone deserves the perfect start. While others say goodnight, we say good morning.
At our core is optimism, energy, simplicity and great design. Our goal is to turn a sleepy category into a truly desirable one.
In 2016 eve was recognised as a UK Coolbrand, alongside household names such as Apple, Chanel, Nike, and Airbnb.
Finding the right mattress used to be a complex process.
So we aim to cut out the jargon, the cost, and waiting time, without compromising on customer satisfaction or quality.
Mattresses have traditionally been sold through “bricks and mortar” retailers which are prone to higher overheads than their online competitors.
By selling online, direct to consumer, eve is able to cut out associated costs which translates to a more affordable price for our customers.
We’re incredibly proud to be the first and only mattress brand featured by CoolBrands®, alongside brand pioneers like Apple, Chanel, Nike, and Airbnb
At eve we take customer service very seriously. We are very proud of our 9.6 customer satisfaction rating on Trust Pilot.
We always go the extra mile for our customers, and they appreciate that.
In 2017 the eve pillow was named one of the best pillows by the Independent.
The eve mattress has passed the Consumer Quality Assessment tests carried out by the Good Housekeeping Institute – being deemed relaxing and luxurious.