On Valentine’s Day we thought we’d try something spontaneous for the launch of our personalised alphabet pillows, illustrated by the artist Supermundane.
So we took over a billboard on Shoreditch High Street, and asked people to show their loved ones a little PDA (Personal Display of Affection), direct from their devices, in real time, using cutting edge interactive technology.
What better time to remind people of the importance of a good night’s sleep and a little ‘pillow talk’.
We opened a Nap Station in London’s Truman Brewery to come to the aid of the 10,000 Londoners airing their despair about a lack of decent sleep on Twitter every month.
Based in The Old Truman Brewery (June to July 2016) it incorporated power nap pods and communal workstations, including the option to work from bed.
Sleepy Londoners had the chance to catch up on lost sleep with a short daytime power nap, proven to improve productivity, memory and problem solving.
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